Short-Run Printing: Reap the Benefits of Digital
Printing
 In the hundreds of years since Gutenberg printed his first Bible, one thing has not
changed in the printing business: Setup costs remained the same regardless of
the quantity. The first copy costs almost as much as printing thousands. Twenty
years of rapidly advancing technology have done little to change this fact—until
now.
The next step in the digital printing revolution has arrived:
Short-run full color printing. Modern digital-to-plate technology, digital
presses and state-of-the-art laser printers have made it possible to produce
small quantities of high-quality color products at prices everyone can
afford.
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“Most of our large-format customers were asking for 100-200 posters, not the 500 minimums we
offered. We had to invest in infrastructure, reduce costs and really gear up to
make short-run a reality for a big press. The payoff has been worth it; with
prices starting at just $299, you can make a big impression without putting a
big dent in your wallet.”
Drew Herzoff, PsPrint’s founder
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“We introduced
short-runs in May of 2002 with the slogan ’Only Pay For What You Need’.
Customers seem to really like the idea,” says Jonah Stein, Director of business
development. “We dropped our business card minimum to 250 and it immediately became the most popular
quantity we sell.”
“Companies are now offering smaller quantities for business cards and
postcards by building an automated work flow. This technology allows setup
charges to be the lowest in history,“ he continued.
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